About Isekai ATX

 In the next five years, we see Isekai ATX growing into North America’s largest collection of English and Japanese manga — a true destination for fans of Japanese and otaku culture. Like Kinokuniya or Kura Sushi, we want to be a local icon, offering unforgettable food, drinks, and experiences that bring our community together. 

 We’re a community of local creators, business owners, and fans of Japanese culture who share a love for food, manga, and community. From our farmers market beginnings to growing our collection through the Book Box program, we’re learning and building together. Every event, recipe, and story moves us closer to the dream of Isekai ATX — a place where Japanese culture and Austin creativity meet. 

 From making our way into farmers markets to future storefronts, every step we take is about learning, refining, and sharing more with the community. Our journey is fueled by passion, persistence, and the support of people who believe in what we’re building.